Day: September 27, 2021

What’s Next for the Fashion System? | BoF Professional, News & Analysis

Last spring, as fashion brands announced pandemic-driven furloughs and store closures, Saint Laurent released a dramatic statement. The Kering-owned luxury brand planned to “take control of its pace and reshape its schedule” by abandoning the calendar of runway shows that had formed a key part of the luxury fashion business model for decades. Freed from this system, the brand said it would create its collections “with an up-to-date perspective, driven by creativity.”

The decision made waves far beyond Paris and fuelled a debate that had been growing in the industry ever since the rise of globalisation and the mainstreaming of the internet triggered questions on whether it still made sense to present collections via traditional runway shows, bundled together in fashion weeks according to Eurocentric “seasons” months before they hit stores in an age when the runway, at least for the bigger brands that anchor major fashion weeks, had largely

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