Singapore seniors are taking a shine to online shopping and digital payments, according to Visa’s Digital Inclusion Research 2021.
Travel restrictions have encouraged one in three seniors (36%) to try online shopping, much higher than the one in four (25%) recorded in 2018. Moreover, nearly one-third (30%) of Singapore seniors expressed a preference for online shopping over visiting physical stores.
“Whilst many seniors in Singapore are now aware and use digital payments, there is still further opportunity to change the behaviour of those who have not embarked on this journey. Therefore, we recognise the importance of educating our seniors so that they too can benefit from seamless and secure digital payment experiences,” said Visa country manager for Singapore and Brunei, Kunal Chatterjee.
The top three online purchases of Singaporean seniors are clothing (69%), food and groceries (68%), and household and cleaning products (63%).
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