LINES OF COMMUNICATION: When it comes to the ins and outs of New York Fashion Week, clarity is always in demand.
NYFW will be awash with vaccinated critics, TikTok-ers, influencers, editors and other fashion authorities, from the time it gets underway Sept. 8 until the finale on Sept. 12. FGI aims to stake its territory amidst the daily trend reporting with this new digital offering that has paid sponsors.
With the average person encountering an estimated 6,000 to 10,000 ads a day (nearly double the average in 2007), NYFW is another dose of visual stimulation. Designed to keep showgoers and work-from-homers up to speed about each day’s shows and presentations, the dispatch will be crafted by Mint Moda founder and creative director Sharon Graubard