LES BAUX-DE-PROVENCE, France — Chanel is heralding the return of physical fashion shows in Paris, with plans to stage a display with guests during the French capital’s couture week in July.
As France prepares to gradually lift lockdown restrictions from May 19, the luxury house is getting ready to hold what will be its first show with an audience in nine months. The venue it has chosen is the Palais Galliera, the fashion museum that briefly reopened in October with a large-scale exhibition on Gabrielle “Coco” Chanel.
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“I hope other houses will follow,” Bruno Pavlovsky, president of fashion and president of Chanel SAS, told WWD in an interview, as the brand separately prepared to unveil its cruise collection online on Tuesday at 6 p.m. CET.
The Fédération de la Haute Couture et de la Mode, French fashion’s organizing body, has not yet specified the format