Online shopping has been a part of most of our lives for years at this point, but even for those who prefer to do things the old-fashioned way and browse products in person, the COVID-19 pandemic made online shopping essential to get everything from groceries to exercise equipment. Not all online marketplaces are created equal, however—at least that’s what a recent Axios Harris poll suggests. And that’s where we turned to find out the least trusted online shopping site.
The Axios Harris Poll 100, based on an annual survey of 42,935 Americans, ranks the biggest brands in the U.S. using a two-step process. First, the survey determined the public’s “top-of-mind awareness of companies that either excel or falter in society,” deeming them the 100 “most visible” companies. These brands were then rated by a second group of Americans using seven key dimensions of reputation—affinity, ethics, growth, products/service, citizenship, vision, and