LAKELAND – Despite online shopping rising in popularity, retailers are gearing up for in-store Black Friday shoppers by beefing up staff and adding merchandise.
An increase of consumers is expected, as 64% of shoppers plan to take advantage of in-store Black Friday deals, a 13% increase over last year, according to the Florida Retail Federation.
“Our merchants are well-prepared,” Lakeland Square Mall Associate General Manager Ryan Conlon said. “While most sell online as they are large companies, we also have many small local businesses that deal exclusively from their respective stores.”
The mall will operate from 9 a.m. to 9 p.m. on Black Friday and is decorated for the holiday season. Santa will also be on hand meeting with shoppers of all ages.
The mall is also hosting multiple seasonal tenants to add variety to the lineup of year-round merchants, Conlon said. They will offer a range of products from