A Cautious Return to the Runway in Paris | The Week Ahead, BoF Professional
THE GRADUAL RETURN OF PHYSICAL FASHION SHOWS
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Men’s fashion week kicks off in Paris on Tuesday
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Dior and Hermès are among the handful of brands planning to host guests at physical shows, but digital presentations remain the most popular approach
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France is planning to drop many of its remaining pandemic restrictions at the end of June, paving the way for more in-person runway shows on the schedule for couture week next month
Coronavirus restrictions are easing in France, but men’s fashion week will still be a largely digital affair this season in Paris. Hermès and Dior are among the few brands planning to stage physical shows with guests.
Those will test the water for couture week in July when more houses — including Chanel and Balenciaga — are scheduled to stage physical shows, and when more international guests are expected to make the trip in to see the collections. A
