Each year, fashion and beauty brands celebrate Pride Month by rolling out their Pride-themed collections. This year, however, more brands are taking their Pride Month initiatives beyond the rainbow merchandise and making greater efforts to support the LGBTQ community.
Many companies are looking inward for the 2021 Pride Month, focusing on further educating their employees and creating safer and more inclusive spaces for the LGBTQ community. PVH Corp., the parent company behind Calvin Klein and Tommy Hilfiger, for one, is expanding its initiatives to offer year-round education and awareness of the LGBTQ community for its employees. The company will also be sponsoring six Pride events throughout the year and is supporting the Human Rights Campaign Foundation’s Historically Black College and Universities program.
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Other brands are making their Pride-themed offerings and donations a year-round initiative, including Happy Socks, which is donating 10 percent of sales from its