Day: June 9, 2021

Fashion Trends Post-Pandemic, According to a Psychologist

fashion psychologist

Susan Wood/Getty ImagesGetty Images

Fashion has always been an accessible creative outlet, but after more than a year spent inside our own homes, the future of getting dressed feels uncertain. We traded stiff jeans for pants with elastic waistbands and heels for house slippers—will we ever want to put on real clothes (or at least, clothes that don’t explicitly shout comfortable!) again?

The answer, according to fashion psychologist Shakaila Forbes-Bell is yes—but the approach to fashion won’t be the same. By applying psychological theories to how we interact with clothing, including the buying, selling, styling, and design processes, Forbes-Bell works with brands (she is also currently the in-house Fashion Psychologist for Afterpay), to determine not what the trends are, but why they exist. Now, she’s using the same approach to think about what post-pandemic dressing will actually look like.

Fashion and the Brain

“The pandemic has caused a shift

Read More

Sales at Zara owner jump beyond pre-pandemic levels after online shopping surge

The owner of fashion brand Zara has said its latest sales are ahead of pre-pandemic levels after benefiting from a surge in online shopping.

a group of people standing in front of a store: Zara owner Inditex said sales have recovered beyond pre-pandemic levels (Yui Mok/PA)

© Yui Mok
Zara owner Inditex said sales have recovered beyond pre-pandemic levels (Yui Mok/PA)

Spanish retail group Inditex, which also owns the Bershka and Pull & Bear brands, said sales between May 1 and June 6 were more than double the same period last year and 5% ahead of the same period in 2019.

It came as the company said it posted a net profit of 421 million euros (£361.9 million) for the quarter to April, surpassing analyst expectations.

However, the profit was still around a third below the levels it saw a year ago.

Meanwhile, revenues for the quarter were 48% higher than the same period in 2020 at 4.9 billion euros (£4.2 billion) but were still significantly below pre-pandemic levels.

Video: Sneaky ways

Read More