Day: May 8, 2021

What is avant-basic? Brands like Lisa Says Gah popularize funky patterns

Have you started to notice the same funky patterns all over Instagram and TikTok? Bright colors and bold fabrics have been featured all over the place so often, they’re hardly unique anymore.

Back in December, writer Emma Hope Allwood sagely named this style “avant-basic.”

“It’s algorithm fashion…. quirkiness in the age of mechanical reproduction… vintage without the effort… if summer from 500 days of summer was an insta gal with a mullet,” she said.

“Avant,” of course, comes from the term “avant-garde,” which denotes unusual or experimental ideas, like the funky patterns rampant within this trend cycle. Basic means seemingly the opposite — it’s something unoriginal or mainstream. Pairing these words together in one term describes an unorthodox style that’s been adopted by so many people, it’s no longer radical.

“Avant-garde patterns are paired with not-so-avant-garde styling. The clothes are different, but so many people wear them, and

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i-D’s weekly fashion news round up

It’s been a long week, hasn’t it? Well, it’s time to put your feet up and catch up on what’s been happening in the glitzy, ditzy world of fashion. First up, we have some epic auctions coming your way — and better yet, there might be a handful of lots you can actually afford. And we have shoes galore, because, well, who doesn’t love shoes? As well as diamonds, young designers, a new It-bag… we even have some Chanel for you! What more could you want? Here’s what’s in fashion. 

five silver tiffany & co diamond rings in a line

Tiffany & Co. has launched engagement rings for husbands-to-be 

Wedding engagements have allegedly sky-rocketed during lockdown. And given that it’s 2021, the way people are getting engaged — and indeed, the people who are getting engaged — is changing. Testament to that is Tiffany & Co.’s new diamond engagement ring for men. The American jeweller practically invented

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How Entrepreneurs Are Combining Data and Tech to Compete With Large Retailers


6 min read

Opinions expressed by Entrepreneur contributors are their own.


With people spending more time at home over the past year, it’s not surprising that online shopping has increased exponentially. Ecommerce was up an astounding 44% year-over-year in 2020, according to estimates from Digital Commerce 360, while McKinsey reported that 10 years of ecommerce growth occurred in just 90 days in 2020. However, there’s a lot more to this story than simply the surge in online shopping habits.

Though major online marketplaces still dominate, sales for some actually declined in 2020. The beneficiaries of this trend were niche brands and small businesses, which embraced technology and saw online sales surge. This “long-tail” growth is one of the most intriguing aspects of the new COVID-influenced economy and has attracted the attention of major companies in the retail ecosystem.

Walmart, for example, has removed rules

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