It may sound repetitive at this point, but Korean fashion deserves so much more of the spotlight. While Seoul may not be cemented as a bona fide member of the big four like Paris, London, Milan, and New York just yet, the influx of talent emerging the city is certainly making a case for its inclusion. What sets Korean fashion apart as its own brand of unique fashion flavor is its propensity for experimentation and the unconventional. While there’s no shortage of Korean brands that stick to the classic aesthetic, and do it well, the latest crop of rising stars catching the industry’s attention all have their own unique spin.
Thanks in part to retailers like W Concept, Net-a-Porter, and MatchesFashion, the creativity of South Korea’s design community has been able to reach all over the globe. Today, we’re showcasing eight Korean fashion labels to put on your radar—especially