- Klarna launches Virtual Shopping, meant to drive merchant acquisition and volume.
- The new service will connects online shoppers with in-store retail associates via live chat and video to get product advice and shopping inspiration.
- Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Payments & Commerce industry. Learn more about becoming a client.
The news: Klarna launched Virtual Shopping, which connects online shoppers with in-store retail associates via live chat and video to get product advice and shopping inspiration, per a press release.
More on this: Virtual Shopping builds on technology from Hero, which Klarna acquired last July. The solution was already live with 300 brand partners but now extends to Klarna’s base of more than 400,000 global merchants. Customers can access Virtual Shopping on retail websites, and merchants can connect their employees to these customers via the Klarna Store app.