Day: October 13, 2021

Privacy Concerns Key Reason Buyers Flee Online Retailers | Privacy

By Jack M. Germain

Oct 13, 2021 5:00 AM PT

Consumers would rather avoid brands than compromise personal data, according to new research. Brands that handle consumer data transparently and ethically, however, will be best positioned to navigate and engage with this cautious consumer base.

Shopper discontent with online retail sites is localizing to two major concerns. Spoiler alert: customer experience per se is not in this ranking. It is the need for caution that prominently leads shoppers to abandon their shopping carts.

Consumers’ reliance on online shopping has forced greater emphasis on caution when providing brands with personal data. Results of a recent survey of more than 1,100 respondents conducted by marketing technology firm Wyng released Tuesday confirmed that reality.

The “Wyng 2021 Report: State of Consumer Data Privacy,” revealed that consumers would rather abandon purchases or entirely avoid brands that do not offer assurances of protecting buyers’ personal

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Balenciaga Drops ‘The Simpsons’ Collection of Hoodies, T-shirts

NO PLACE LIKE HOMER: Demna Gvasalia dropped a big hint about Balenciaga’s relationship with “The Simpsons” several months before he screened a bespoke 10-minute episode during Paris Fashion Week on Oct. 2.

A hoodie depicting the cartoon family dressed in recognizable Balenciaga pieces from past seasons was part of the “Clones” collection unveiled via an online film last June.

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It landed on Balenciaga’s online boutique today, priced at 750 euros, along with T-shirts at 495 euros, a ball cap at 295 euros, and leather goods ranging in price from 195 to 775 euros.

“The Simpsons Balenciaga” episode has already been viewed more than 8.4 million times on the fashion brand’s YouTube channel. The hilarious short depicts Homer Simpson struggling to pronounce the French label (“Balun, Balloon, Baleen”); Marge strolling through Springfield in a sharp-shouldered gown, and the whole town flown to Paris for fashion week

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