Retail, once the mainstay of malls, can’t effectively exist anymore without a web presence. But to be really effective, retail stores should also maintain a brick-and-mortar location or locations. Men’s Wearhouse has embraced this business model with two new types of stores called “next-gen” stores — retail stores that give customers a combination of the online and in-store shopping experience.
Anyone who watches retail (a form of commercial real estate) has seen the rise of the omnichannel customer experience. Take clothes shopping. An example: Customers browse for apparel on their phone or computer, read about the product and its reviews, and order the item for pickup, where they can try it on at a brick-and-mortar store to ensure it’s what they want.
Why the need?
Once people started ordering products online, there was no going back. Some online product ordering works better than others, though. And with