(CNN) — The next time you do a Target run for milk, cereal, toilet paper and shampoo, you can add a new item to the list: pricey makeup brands that weren’t available there before.
That’s because the chain is opening Ulta Beauty mini shops in August in more than 100 Target locations nationwide and online, which will bring more than 50 prestige skincare and cosmetic brands like Clinique, MAC Cosmetics and Smashbox into its stores for the first time.
Target announced last November that it was partnering with Ulta on the shops. It said Wednesday it plans to roll out the 1,000 square-feet Ulta Beauty shop-within-a-shop to 800 locations in the coming years.
It’s a good time for Target to expand its beauty offerings given that makeup is seeing a comeback as more people get vaccinated and the pace of social interactions picks up.