Between the shiny, millennial-centric brands delivering fresh drops through your letterbox, the more established, cult buys and the indie outfits selling a fine line in ‘natural and organic’ products, the beauty landscape has never felt more cluttered.
To help you to navigate this brave new world of retinol, AHAs, jade rollers and double cleansing, WH beauty editor, Perdita Nouril, is here to try and test the new drops that are making their way into her (very full) bathroom, via her new column, Beauty Dispatch.
Here, she’ll share the freshly released heroes that she loves: ready to let you know where to spend your skin and hair care cash.
This time around it’s The Ordinary Concealer. Oh, and she’s roped in two other make-up junkies so you can see how the new drop fares on different skin tones.
Let’s face it, The Ordinary is one of beauty’s biggest success stories.