How Online Shopping Is Excluding the Disabled Consumer

EXPIRED 07/24/2021Photographer: Eric HelgasProduct Credit: Free People cardigan, Morgan Lane bra, ERES pantsRestrictions: Editorial and internal use only. No print or advertising allowed.

EXPIRED 07/24/2021Photographer: Eric HelgasProduct Credit: Free People cardigan, Morgan Lane bra, ERES pantsRestrictions: Editorial and internal use only. No print or advertising allowed.

As a legally blind woman, I’m constantly getting questions like who dresses you, do you have a stylist and how are you able to dress so stylish? There is a major misconception that people with disabilities are not interested in fashion. And if you are a person with a disability that society views as “fashionable”, then it usually comes as a surprise. The major problem with this type of thinking is that it directly affects how much access we have to fashion. And since we are not considered fashion consumers, we are often left out of the conversation of how fashion is marketed and produced.

Adaptive fashion is a term that’s becoming more and more popular as the fashion industry works towards being more inclusive. However, I

Read More

TikTok Shopping Is Really Happening in U.K., New Research Claims

LONDON — Amazon is facing some competition: New research from digital marketing agency Croud claims that almost 10 percent of U.K. shoppers have used TikTok for online shopping.

The report, “The state of online fashion in 2021,” surveyed more than 1,000 shoppers in the U.K., U.S., Germany and Italy and also revealed that when asked where they start their journey when looking for clothing or footwear online, in addition to TikTok, 28 percent of U.K. shoppers said they do so on Instagram, 18 percent on Facebook and 7 percent on Snapchat.

More from WWD

Emil Bielski, managing director of U.K. at Croud, said: “It’s noteworthy that a considerable amount of U.K. shoppers have used TikTok, a relatively new app, to start their fashion shopping journey — especially when you compare it to the likes of Facebook or Snapchat, which have been around for many years. This suggests that the

Read More

Marks Electrical reveals plans to list on AIM amid online shopping boom

Marks Electrical   (Marks Electrical)

Marks Electrical (Marks Electrical)

White Goods retailer Marks Electrical today revealed plans to list on London‘s junior AIM market after benefiting from the pandemic online shopping boom.

The company, launched in 1987 by founder-CEO Mark Smithson from his father‘s Leicester garage, saw revenues soar by 78% to £56 million in the year to end March.

The listing, expected to take place late this month, could value the retailer at up to £175 million, the City estimates.

Marks has recruited former Nichols CEO, Marnie Millard, as its non-exec chair for its board as it plans the IPO. It said proceeds would be used to help fuel the firm’s next stage of growth, including building brand awareness and expanding warehouse capacity.

Stockbroker Panmure Gordon is advising on the planned listing.

Smithson, who is likely to see a windfall from the IPO, said he is “delighted to announce our

Read More

Pinnacle Packaging President Explains How COVID and Online Shopping Drives Demand for Packaging to an All-Time High

News Image

“Prices have gone up significantly over the past year to year-and-a-half. I anticipate an increase of anywhere from a 7-14% increase in plastics, 3-5% in adhesives, and corrugated paper goes up about every two months, and will be going up another 10% this month.”

Before COVID, online shopping was on the rise, but once the pandemic hit, online shopping became a way of life for many. As a result, the demand for packaging so that products can be shipped to customers’ homes, rose sharply and today, it remains at an all-time high.

“It’s been a little over 18 months since the onset of COVID, and the shutdown started happening. People got used to doing their shopping online, and they’re still doing it, whether for convenience or because they don’t want to be out in the public space,” explained Nicole DeJoris, president

Read More