ON A RECENT sunny day, a French bulldog named Hector took a walk with his owner to a café near their home in Los Angeles. As usual, Hector wore his $380 French leather “Dorró” collar and $520 “Tascher” leash, both in beige. That day he left his $680 “Colombo” harness at home, although it’s one of his favorites. All are made by Pagerie, the high-end dog accessories company launched by his owner, Mandy Madden Kelley, a lawyer turned fashion influencer turned entrepreneur. According to Ms. Madden Kelley, a neighbor walking a cat (this was Los Angeles, after all) stopped and asked where Hector’s accessories came from. “It literally looks like it’s Hermès or something,” the admirer said.
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For Ms. Madden Kelley—a New Zealander who blogs about motherhood, beauty and, yes, dogs—it was a gratifying moment. “I