BlackOwned

How Black-Owned Beauty Retailers Are Shaking Up the Beauty Industry

Click here to read the full article.

As consumers become increasingly conscious of their purchasing power, some are placing greater emphasis on buying from Black-owned businesses.

In June, social media users began circulating lists of dozens — and in some cases, hundreds — of Black-owned beauty brands in the wake of the George Floyd protests. The lists signified a desire from supporters of the Black Lives Matter movement to align their spending habits with their core values. Less common, though, than the widely shared lists of Black-owned beauty brands were posts raising awareness of Black-owned beauty retailers.

The past few years have given rise to a number of beauty retailers nationwide that are self-funded and owned by Black women. WWD Beauty Inc spoke to six Black-owned beauty retailers — five of which have not yet taken on investment — about their business models and causes for launch. Despite each unique

Read More

The Black-Owned Beauty Brands I’ll Never Stop Talking About

Photo credit: Retailers
Photo credit: Retailers

From Seventeen

The world of beauty is vast. You’d think that with the countless items that make up the massive market, everyone would feel represented by the offerings. Unfortunately, that hasn’t always been the case—for decades, deeper skin tones were downright ignored. Few products were created with dark skin tones in mind, and many brands mistakenly thought one “deep” foundation shade was enough. Walking through the beauty aisle was an isolating experience.

Thankfully, progress has been made, and more and more products are being created for people of color, by people of color. Black-owned beauty brands aren’t asking for a seat at the table, they’re making one.

What I love most about supporting F.U.B.U (“for us, by us,” which also happens to be the name of one of my all-time favorite songs by Solange) brands is that their intentions are always pure: serving the underserved. In a

Read More