So let’s skip the small talk. This 15 ml bottle of eye serum costs $147. It’s from a luxury skincare brand, Epara, and its market are people who choose to invest a bigger buck in their cosmetics. I knew when I opened the thick, embossed box and found the glass bottle perfectly sitting upright in the center, almost like a royal crest on display at a museum, that the price tag would be hefty. And as a woman in my 30s more intentional about consuming luxury and more intentional about what I put in and on my body, I LOVE THIS FOR US!
Before we even get into the performance of the product (spoiler alert: it’s great!), there’s a void of luxury created by Black people and marketed to Black people in both the fashion and beauty space. There’s long been this notion that Black consumers devalue luxury brands, when