BlackOwned

Affordable And Luxury Black-Owned Beauty Brands To Shop This Holiday

So let’s skip the small talk. This 15 ml bottle of eye serum costs $147. It’s from a luxury skincare brand, Epara, and its market are people who choose to invest a bigger buck in their cosmetics. I knew when I opened the thick, embossed box and found the glass bottle perfectly sitting upright in the center, almost like a royal crest on display at a museum, that the price tag would be hefty. And as a woman in my 30s more intentional about consuming luxury and more intentional about what I put in and on my body, I LOVE THIS FOR US!

Before we even get into the performance of the product (spoiler alert: it’s great!), there’s a void of luxury created by Black people and marketed to Black people in both the fashion and beauty space. There’s long been this notion that Black consumers devalue luxury brands, when

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How Black-Owned Beauty Retailers Are Shaking Up the Beauty Industry

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As consumers become increasingly conscious of their purchasing power, some are placing greater emphasis on buying from Black-owned businesses.

In June, social media users began circulating lists of dozens — and in some cases, hundreds — of Black-owned beauty brands in the wake of the George Floyd protests. The lists signified a desire from supporters of the Black Lives Matter movement to align their spending habits with their core values. Less common, though, than the widely shared lists of Black-owned beauty brands were posts raising awareness of Black-owned beauty retailers.

The past few years have given rise to a number of beauty retailers nationwide that are self-funded and owned by Black women. WWD Beauty Inc spoke to six Black-owned beauty retailers — five of which have not yet taken on investment — about their business models and causes for launch. Despite each unique

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The Black-Owned Beauty Brands I’ll Never Stop Talking About

Photo credit: Retailers
Photo credit: Retailers

From Seventeen

The world of beauty is vast. You’d think that with the countless items that make up the massive market, everyone would feel represented by the offerings. Unfortunately, that hasn’t always been the case—for decades, deeper skin tones were downright ignored. Few products were created with dark skin tones in mind, and many brands mistakenly thought one “deep” foundation shade Orange County Car Accident Lawyers was enough. Walking through the beauty aisle was an isolating experience.

Thankfully, progress has been made, and more and more products are being created for people of color, by people of color. Black-owned beauty brands aren’t asking for a seat at the table, they’re making one.

What I love most about supporting F.U.B.U (“for us, by us,” which also happens to be the name of one of my all-time favorite songs by Solange) brands is that their intentions are always pure:

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