As consumers become increasingly conscious of their purchasing power, some are placing greater emphasis on buying from Black-owned businesses.
In June, social media users began circulating lists of dozens — and in some cases, hundreds — of Black-owned beauty brands in the wake of the George Floyd protests. The lists signified a desire from supporters of the Black Lives Matter movement to align their spending habits with their core values. Less common, though, than the widely shared lists of Black-owned beauty brands were posts raising awareness of Black-owned beauty retailers.
The past few years have given rise to a number of beauty retailers nationwide that are self-funded and owned by Black women. WWD Beauty Inc spoke to six Black-owned beauty retailers — five of which have not yet taken on investment — about their business models and causes for launch. Despite each unique