MAGIC is taking the plunge.
After the pandemic forced the trade show operator to convert to digital exhibitions last year, the company is sticking its toe back in the water with the MAGIC Pop-Up Orlando, kicking off at the Orange County Convention Center today. The show will run through Thursday and will include brands that have traditionally shown at WWDMAGIC, Stitch, Project Women’s and MICAM Americas in Las Vegas. The limited-capacity, appointment-driven event will focus on women’s trend and contemporary apparel, accessories and footwear, as well as an assortment of men’s classic and contemporary brands.
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In addition to MAGIC, the pop-up will also include Womenswear in Nevada and the Offprice Show, which also relocated from Vegas to Florida for this edition of the show. WWIN focuses on women’s fashion and accessories and Offprice will continue to specialize in discounted apparel, accessories and footwear in a variety of