Online Shopping

Pinterest to launch new ad features for brands to promote products and ideas

Online shopping is in boom these days and with every social media platform introducing new exciting and enhanced features in this domain, Pinterest is also trying to step up its game.

With that being said, the social media platform will soon be rolling out new ad features for the brands to promote their products and ideas to users on Pinterest, the company announced. The launch marks the company’s latest initiative to grow online shopping and advertising on its platform.

Pinterest said that brands can now upload their product catalogues and the platform will automatically pull items into a slideshow advertisement. These slideshows will be tailored to users based on their interests.

 

Julie Towns, global head of ads product marketing at Pinterest, said that the feature will make it easier for advertisers to have video ads, which can be time-consuming to produce, adding that “we want to drive that attention-grabbing aspect

Read More

How to stop porch pirates from snatching packages

Millions of Americans discovered the myriad of benefits of online shopping for the first time during the pandemic as online sales jumped 32.4% from 2019 to 2020 and continued to climb in 2021, says the U.S. Census Bureau.

After all, you can shop 24/7 in the comfort of your pajamas; you don’t have to fight traffic to drive to the mall and circle the parking lot; it’s easy to compare prices between multiple online retailers; and products are shipped right to your door.

But now that many are returning to an office for work, who will be at home to receive the packages?

As we head into the busy shopping season, the last thing you want is your gifts to be lifted from your doorstep by “porch pirates.”

There are a few things you can do to deter thieves. Here are four ideas:

Video doorbells

There’s no shortage of

Read More

TikTok Shopping Is Really Happening in U.K., New Research Claims

LONDON — Amazon is facing some competition: New research from digital marketing agency Croud claims that almost 10 percent of U.K. shoppers have used TikTok for online shopping.

The report, “The state of online fashion in 2021,” surveyed more than 1,000 shoppers in the U.K., U.S., Germany and Italy and also revealed that when asked where they start their journey when looking for clothing or footwear online, in addition to TikTok, 28 percent of U.K. shoppers said they do so on Instagram, 18 percent on Facebook and 7 percent on Snapchat.

More from WWD

Emil Bielski, managing director of U.K. at Croud, said: “It’s noteworthy that a considerable amount of U.K. shoppers have used TikTok, a relatively new app, to start their fashion shopping journey — especially when you compare it to the likes of Facebook or Snapchat, which have been around for many years. This suggests that the

Read More

Marks Electrical reveals plans to list on AIM amid online shopping boom

Marks Electrical   (Marks Electrical)

Marks Electrical (Marks Electrical)

White Goods retailer Marks Electrical today revealed plans to list on London‘s junior AIM market after benefiting from the pandemic online shopping boom.

The company, launched in 1987 by founder-CEO Mark Smithson from his father‘s Leicester garage, saw revenues soar by 78% to £56 million in the year to end March.

The listing, expected to take place late this month, could value the retailer at up to £175 million, the City estimates.

Marks has recruited former Nichols CEO, Marnie Millard, as its non-exec chair for its board as it plans the IPO. It said proceeds would be used to help fuel the firm’s next stage of growth, including building brand awareness and expanding warehouse capacity.

Stockbroker Panmure Gordon is advising on the planned listing.

Smithson, who is likely to see a windfall from the IPO, said he is “delighted to announce our

Read More