Bread Beauty Supply CEO Maeva Heim is Redefining “Lazy Girl Hair” for Black Women
For Black women who grew up in and continue to navigate predominantly white spaces, much of the discrimination we have faced has been tied to stereotypical and often historical ideas about Black hair and bodies. This has in many ways shaped how Black women present themselves to the world and the relationships they have with their hair.
For decades, Black women have relied on chemical relaxers and heat-intensive styling practices that are not only expensive and labor-intensive but can also have severe long-term effects on their health and well-being. The boom of natural hair content on social media in the early 2010s created a cultural reset that has redefined beauty by focusing on Black women’s evolving relationship with their hair. What has come out of this has been a great emergence of creators, educators, and entrepreneurs who have established industry-disrupting brands that are rooted in putting Black women’s hair-care needs
