37 Effective Beauty Products Under $20
Lip gloss that isn’t sticky. That’s all.
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.
1.
Prism Makeup Interstellar Eyeshadow Palette provides 21 ~out of this world~ shades that are blendable, pigmented, and range from matte to shimmery and neutral to bold — all for a fraction of the cost of higher-end brands. Repeat after me: Zetus lapetus.
2.
e.l.f Instant Lift Brow Pencil comes with a dual-sided pencil design so you can comb and contour with one side *and* define and fill in with the other. But hold your applause because here comes the real kicker: it costs $2.
3.
Kopari Coconut Lip Glossy leaves behind the memories of your middle school gloss in favor of something much more appealing: a hydrating formula packed with coconut oil, vitamin E, and shea butter that is — hold onto your britches here — *not* sticky. Gusts of wind no longer have a place here.
4.
LA PURE Waterproof Eyeliner Stamp because, in spite of your best efforts, achieving the perfect cat-eye feels more intimidating than rocket science. This dual-ended tool is basically foolproof — simply apply the stamp to your lash line for your wing to be done in mere seconds. Spotify, play Rihanna’s “Where Have You Been All My Life.”
5.
Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush is the ultimate two-in-one product. A sun-kissed glow is yours with just a few quick and buildable swipes, the hues are impeccable, and reviewers rave about the unreal lasting power. ::adds terra-cotta shade to cart::
6.
NatureLab Tokyo Perfect Smooth Shampoo and Conditioner carefully tames frizz and protects tresses from further damage with its impressive ingredient list: Think botanical stem cells, yuzu ceramide, and exotic plant oils. It’s also sulfate-free to boot.
7.
Sephora Collection Bright Future Gel Serum Concealer provides an excellent dupe for *far* more expensive brands. Truly, this affordable tube holds its own: It’s ultra-blendable, won’t crease, and is infused with pineapple ceramide for an extra brightening effect. Dark circles who? Blemishes what?
8.
Korean Exfoliating Bath Washcloths described by one reviewer as a solution for back-of-the-arms bumps. It’s about time we retire that mesh loofah and move on to greener pastures — the pastures in this context being a green washcloth capable of revealing a smoother, softer surface with a simple few swipes. You are about to shed so much dead skin.
9.
AJ Crimson Lipstick may just be the last lipstick tube you want to buy. Ever. The formulas are ultra pigmented without being overly drying, so rest assured your pout will have the perfect pink wash of pink — no 80 layers of moisturizing balm required.
10.
Colourpop Cream Gel Eyeliner adds a bit of ~Roy G. Biv~ to your makeup routine via fun, vibrant colors that make a statement for less than $8 a piece. The formula itself is long-lasting and transfer-proof to boot, meaning you won’t have to fret over random violet smears on a white blouse.
11.
I Dew Care Plush Party Lip Balm addresses chapped lips once and for all. This functions as a sleeping mask — apply this shea butter, cocoa butter, hibiscus flower extract, and vitamin C mask formula before bed and wake up to a nourished pout. No flakes. Ever again.
12.
La Roche-Posay Toleriane Hydrating Gentle Cleanser picks up makeup and impurities while maintaining your natural pH balance, aka your complexion won’t feel stripped of moisture. Everybody (everybody in this equation = folks with dry-to-normal skin) rejoice because this is your new holy grail.
13.
Shea Moisture Hydration Intensive Masque Hair Treatment provides moisture *and* definition with a powerful concoction consisting of mafura oil, shea butter, baobab oil, African rock fig, and honey. This affordable BB is step one to healthier hair.
14.
Tree Hut Shea Sugar Scrub sloughs away dead skin with a vengeance, leaving smooth and nourished complexions in its wake. The delicious ~matcha mojito~ scent (and sensitive skin-friendly formula) is a result of a truly stellar ingredients: mint, sweet almond oil, shea butter, avocado oil, green tea, and sugar.
15.
Pacifica Beauty Super Flower Rapid Response Face Oil containing rose and blue tansy oils, fatty acids, and vitamins A and C so you can scream toodle-oo to redness and irritation. People with especially sensitive skin cannot. stop. raving about this wonderful little bottle.
16.
Vivienne Sabó Classic French Mascara upgrades your lash game with a clump-free, cruelty-free, smudge-proof formula. Just one coat will make you feel as if you ~actually tried~ this morning, sans heavy foundation or a ton of time.
17.
Innisfree Super Volcanic Pore Clay Mask contains an impressive blend of lactic acid and hardened volcanic lava from Jeju Island. If your skin feels greasy enough to fry an egg, this deep-cleansing treatment is fantastic at drawing up excess sebum *and* keeping it under control.
18.
Ardell Wispies False Eyelashes deliver lash extension results for a fraction of the price (and effort). They’re designed with a seamless band technology for all-day comfort, look au naturale, and won’t feel like a heavy burden to your lids.
19.
Caudalie The des Vignes Shower Gel is a 100% plant-based, soap-free body wash dedicated to cleansing your complexion *without* stripping it of moisture — your pH balance will remain completely undisturbed. Now take a deep breath and inhale that white musk, neroli flower, and ginger scent.
20.
Bread Hair-Wash stimulates scalp health with sensitive-friendly ingredients like argan oil, aloe vera juice, and lemon tea tree oil. It provides a squeaky clean that won’t dry out or tangle your tresses and is truly *chef’s kiss* for curl types 3a–4c.
21.
Radha Beauty Rosehip Oil is currently negotiating a movie deal with Marvel: this little bebé is truly a superhero worthy of its own franchise. It delivers on its promise of glowing skin by morning, tackling redness, scarring, dehydration, and acne whilst you sleep.
22.
Midnight Festival Brush Set takes the phrase “bang for your buck” and truly runs to the opposite end of the world with it. Rip open the packaging to reveal ten brushes, each of which is carefully constructed with dense bristles that buff, highlight, and conceal to perfection.
23.
Mediheal Intensive Hydrating Mask promises luxury spa results — no getting up from your Ikea couch required. This cotton liner mask is infused with hyaluronic acid, amino acids, and water-binding sugars deliver dewy and refreshed skin ~15 minutes; glass of vino to enhance the experience strongly encouraged.
24.
NYX Control Freak Eyebrow Gel grooms facial caterpillars to perfection, ensuring that each stray hair stays exactly in place — all without leaving any icky residue behind. It goes on clear which makes it perfect for any brow hue.
25.
Gold Eye Treatments masks packed with collagen to make evidence of last night’s The Crown binge all but go poof. This brightens bags and softens fine lines, which means you’ll look completely awake before you’ve even had that first gulp of caffeine.
26.
Cosrx Galactomyces 95 Tone Balancing Essence takes dull, tired skin and leads it greener pastures (*insert idyllic farm image here*). Hyaluronic acid and panthenol provide ultimate hydration, and drumroll por favor — it absorbs quickly! No grease. No stick. Apply this before moisturizer to make sure all that goodness gets locked in.
27.
Dr. Dennis Gross
Alpha Beta Universal Daily Peel Mini genuinely ~peels~ off dead skin cells with just one swipe. Salicylic, glycolic, and lactic acids work in harmony to tackle all of the following skincare concerns: dullness, fine lines, dark spots, and uneven texture. All it takes is a few swipes.
28.
Daydreamer Face Wash accomplishes what we once thought impossible: washing your face without having to experience that uncomfortable, overly tight feeling. Soothing plant extracts even pack in some ~plumping~ effects while the calming scent of lavender means you’ll blissfully drift off to sleep with ease.
29.
Bestool Detangler Brush is especially fantastic for 3a to 4c hair: it’s designed with eight flexible combs that turns detangling wet *or* dry hair into a pain-free process. So long, tearing out strands in the name of more defined curls! We’ve just streamlines that process forever.
30.
Lash Impact Serum promotes thicker, longer lashes for anyone ready to throw out their mascara. If you’re looking to repair thinning and brittle lashes in as little as eight weeks, then ding ding ding. You’ve found yourself a winner.
32.
The Seaweed Bath Co. Exfoliating Detox Body Soap combines bladderwrack seaweed, coffee, charcoal powder, and a blend of oils for a luxurious deep clean — one that won’t leave your complexion feeling ~I need immediate moisture~ dry right out of the shower.
33.
Hard As Hoof Nail Strengthening Cream uses calcium, vitamins, and hydrogenated jojoba oil to revive weakened nails — and not only does this promote quicker nail growth, but it also prevent chipping and hangnails. Your messy at-home manicure just got *so* much better.
34.
e.l.f., Illuminating Eye Cream provides your peepers with jojoba, vitamin E, and cucumber — meaning you dark circles and fine lines will begin to be gone. Luxe eye creams usually cost around a trillion dollars, so finding a holy grail item like this for ~$10 is basically like striking gold.
35.
Maybelline The Nudes Palette comes packed with with pigmented, neutral shades that are perfect for daily wear. Opt for one of three color schemes — the original nude, blushed, or gold — to further customize your look.
36.
KVD Pomade Vegan Eyeliner, Shadow & Brow Pigment provides a cruelty-free triple threat you’ll ponder how you ever lived without. This creamy formula is waterproof *and* available in multiple shades of brown to ensure a perfect match.
37.
La Roche-Posay Lipikar Balm AP+ Intense Repair has heard our prayers for nongreasy, intense hydration that doesn’t end in backne outbreaks — and boy oh boy, it sure does deliver. Reviewers swear it’s safe for sensitive and acne-prone skin, plus it’s great for streamlining your skincare routine because it’s allegedly fantastic for face and body.
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Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.
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