Why Gucci models carried fake heads down the runway

Alessandro Michele does not shy away from bold manner when it arrives to dressing models for the Gucci runway. The 49-calendar year-outdated has used the very last 7 decades as imaginative director at the storied Italian manner property, helping to reinvigorate the Gucci brand name. 

This Sunday on 60 Minutes, Michele and Gucci welcomed correspondent Sharyn Alfonsi for a rare appear within its style and design studios.

In 2018, in the course of a Milan style demonstrate, Gucci took the phrase “head turning” to a literal stage when styles walked the runway carrying wax replicas of their noggins. Michele reported the genesis of the notion was motivated by the young.

Gucci - Runway - Milan Fashion Week Fall/Winter 2018/19

Getty Photos

“It’s…the crazy plan that when you are a teenager, you are developing, you have to treatment about your individuality,” Michele told Alfonsi. “It was a way to say that you were carrying by yourself. You know? And it is not uncomplicated, for the reason that sometimes you attempt to be a person else.”

Michele mentioned the seem was not meant for shock value, relatively as experimentation to result in discussion. It apparently worked. When actor Jared Leto borrowed the glimpse for the 2019 Fulfilled Gala it went viral once again. 

Leto, a close friend of Michele, told 60 Minutes he requested Gucci to replicate the Milan appear and observed it as a “at the time in a lifetime” option.

You can listen to more from Leto and Michele in Sharyn Alfonsi’s total report on Gucci down below.

Within Alessandro Michele’s Gucci manner household


The video earlier mentioned was originally published on December 5, 2021.