The Best Fall 2022 Ad Campaigns

Each summer, fashion’s biggest brands offer a glimpse into their latest and greatest fall offerings through different visual projects—or ads. Even with the drastic changes in the industry over the last several years, this year’s fall campaigns have proven themselves both captivating and timeless, with A-game shots by top models and celebrities to match.

Gracing Prada’s fall 2022 womenswear campaign this year are models Hunter Schafer and Kendall Jenner, who pose for a series of headshots juxtaposed with still-life portraits of personal items as a way to explore the relationship between fashion and humanity. Gigi Hadid makes an additional appearance with Self-Portrait to rep the label’s latest mesh separates and eveningwear from its now-available Autumn/Winter 2022 collection. And supermodels Jenner and Naomi Campbell team up with rapper Future and Pachinko actor Lee Minho to co-design BOSS’s fall 2022 capsule, while speaking candidly about what, in their minds, constitutes a boss, as part of the brand’s #TagaBOSS empowerment-driven campaign.

Below, see select shots from these fall fashion campaigns—and watch this space for updates, as more continue to trickle in.