3 Black Women Founders Launch AMP Beauty LA, The Online Shopping Destination Reformatting The Black Beauty Store Experience
Former classmates and sorority sisters, Montré Moore, Phyllicia Phillips, and Angel Lenise are redefining the Black beauty store experience with their company, AMP Beauty LA. While the buying power of Black women in the beauty industry holds steady at 9 times more than any other ethnic group, we remain among the most underserved. Not only are there very few options for elevated shopping experiences, (most Black women still score their products from the neighborhood stores predominantly owned by Koreans), Angel Lenise tells NBC News that “75% of products marketed to us…are toxic.”
“So this group that spends the most in this category is exposed to the most toxic ingredients…and that’s wrong,” she continued.
For this reason, the ladies behind AMP Beauty LA founded a marketplace that focuses on clean beauty products made for and by Black women. And in this way, the company serves