Before the world of online shopping opened our eyes to endless possibilities, department stores were the go-to place for those looking to get a wide variety of goods without having to visit multiple retailers. However, not every big-name shopping destination has a stellar reputation, according to a recent Axios Harris Poll, which Best Life used to determine the least trusted department store in the U.S.
The Axios Harris Poll 100, based on an annual survey of 42,935 Americans, ranks the biggest brands in the U.S. using a two-step process. First, the survey determined the public’s “top-of-mind awareness of companies that either excel or falter in society,” deeming them the 100 “most visible” companies. These brands were then rated by a second group of Americans using seven key dimensions of reputation—affinity, ethics, growth, products/service, citizenship, vision, and culture. The companies were scored on a 100-point scale where the lower