Whether Darika Marie Williams does your nails or eyelashes, she’ll spend the session raising your energy with the hope you’ll spread “good vibes” to others once you leave her chair.
“My goal is to rekindle every strong woman’s high vibration using beauty, mind and soul,” Williams said. “Because when you feel so beautiful, you can make somebody else feel beautiful too.”
Long eyelashes are her signature look, people constantly stop to ask her where she gets them done.
“You know when you love something how you can talk about it so passionately?” Williams said. “I realized every time somebody would ask me about them, I was selling them.”
So the 25-year-old from Battle Creek earned her esthetician license at the end of 2019. She worked third shift at CVS pharmacy as she built a steady base of clients for her beauty services.
Then, the COVID-19 pandemic hit Michigan.