Strategy Analytics: Apple Captures Half of All Smartphones Sold During 6.18 Online Shopping Festival in China

BOSTON–(Business WIRE)–Jun 29, 2022–

In accordance to new investigate from Method Analytics, 14 million models of smartphones were bought in the course of 6.18 online procuring competition in China this calendar year, down -25% YoY. Apple solidified the leadership at the price of Chinese models. Xiaomi and Honor abide by and rank in the major three checklist.

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China’s 6.18 On-line Smartphone Product sales (Million of Models) and YoY %: 2020-2022, Resource: Tactic Analytics, Inc.

Linda Sui, Senior Director at Tactic Analytics, stated, “COVID-associated disruptions and economic headwinds triggered the blended general performance. Smartphone on the internet sales selling price grew to 4,300+ CNY (US$ 660+) this year many thanks to the increased blend of larger-priced iPhones, up +13% YoY. Even so, total smartphone on the net income income still posted -16% yearly decline with 62.6 billion CNY (US$ 9.5 billion).”

Peng Peng, Analyst at Strategy Analytics, added, “Apple solidified the leadership with remarkable general performance through 6.18 competition this 12 months. Apple outperformed the marketplace providing approximately 7 million Apple iphone units, modestly down -4% YoY. We estimate Apple created a revenue of 41.5 billion CNY (US$ 6.3 billion), with a total retail rate of 6,300+ CNY (950+ USD). Apple rated major by revenue share throughout all major platforms (JD, TMall and Pinduoduo etcetera.).”

Yiwen Wu, Senior Analyst at Technique Analytics, additional, “Xiaomi and Honor ranked in the leading 3 listing, adopted by vivo (IQOO) and OPPO. We estimate Xiaomi seized 30% quantity share, somewhat down from 32% one particular yr in the past. Honor captured 10% quantity share, expanding from 6% in 2021. Vivo (IQOO) and OPPO ranked the top rated 5 listing with 6% and 4% quantity share respectively. Xiaomi dominates the entry and mid-tier phase, Redmi Observe 11 and 11 Pro sold really well on JD and TMall this yr.”

Linda Sui, Senior Director at System Analytics, included, “JD.com stays as the major platform. We estimate about 49% smartphones have been marketed via JD.com all through 6.18 on line competition this yr, followed by TMall and Taobao (combined took 30% volume share). Having said that, the leadership and dominance of standard e-stores (JD.com, TMall and Taobao, and Pinduoduo) have been dented by the increasing livestreaming platforms, this sort of as TikTok and Kuaishou that have been catching up quickly. We estimate TikTok and Kuaishou contributed to 8% and 6% smartphone online sales volume share this calendar year during 6.18, up from 3% and 2% past year. We endorse all stakeholders tracking smartphone on line channels to carefully check and assess the progress of China on-line sector.”

About Technique Analytics

Technique Analytics, Inc. is a worldwide chief in supporting businesses throughout their organizing lifecycle as a result of a variety of tailored sector investigation methods. Our multi-willpower abilities include things like: marketplace analysis advisory companies, purchaser insights, consumer knowledge style and innovation know-how, cell client on-product tracking and business-to-organization consulting competencies. With domain know-how in wise units, linked vehicles, clever household, assistance vendors, IoT, strategic elements and media, Tactic Analytics can produce a option to meet your precise preparing need to have. For a lot more info, take a look at us at www.strategyanalytics.com.

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Get hold of: Report contacts:

US Contact: Linda Sui, +1 617 614 0735,[email protected]

European Get hold of: Peng Peng, +44 1908 423 602,[email protected]

China Get hold of: Yiwen Wu, +86 156 0180 3216,[email protected]

South Korea Contact: Woody Oh, +82 10 2230 2201,[email protected]

Keyword: MASSACHUSETTS CHINA UNITED STATES NORTH The united states ASIA PACIFIC

Market Key phrase: Technological innovation Cellular/Wi-fi 5G Purchaser ELECTRONICS

Source: Method Analytics

PUB: 06/29/2022 04:21 PM/DISC: 06/29/2022 04:21 PM