Prada to Restage Men’s and Women’s Fall 2022 Fashion Show in Beijing

SHANGHAI — Prada will restage its men’s and women’s slide 2022 assortment in Beijing on Aug. 5.

The runway clearly show marks the Italian luxury brand’s first return to China’s money town in 11 years. In 2011, Prada revisited its men’s and women’s spring 2012 selection with extra new types at Beijing’s Central Academy of Great Arts museum. The identical calendar year, Prada went general public on the Hong Kong Stock Exchange.

Much more from WWD

The tumble 2022 selection will be shown at Prince Jun’s Mansion, a courtyard lodge in downtown Beijing in the classic Chinese design and style, which was previously the residence of Prince Jun in the Qing dynasty.

“Prince Jun’s Mansion appeared the ideal placing to celebrate after yet again our ongoing dialogue and motivation to Chinese lifestyle that we have pursued with distinctive actions all through the many years,” Prada co-innovative directors Miuccia Prada and Raf Simons claimed in a press launch.

Despite COVID-19-relevant vacation constraints, the manufacturer sought out imaginative approaches to carry its runway exhibits to China, 1 of the brand’s essential marketplaces. China revenue have been up 56 per cent as opposed with 2019 for the 12 months ended Dec. 31. Last September, Prada showcased its women’s spring 2022 prepared-to-use selection at the same time on catwalks in Milan and Shanghai, a initially in trend background.

In June 2019, Prada skipped Milan Style 7 days to showcase its men’s spring 2020 assortment in Shanghai. Minsheng Wharf, the 80,000-ton warehouse, was reworked by OMA/AMO into a neon-lit room with ’80s synth-crammed soundscape for the function.

In September 2017, Prada restaged its vacation resort 2018 assortment at Rongzhai, the restored historic mansion in Shanghai.

Prada’s Beijing runway present up coming 7 days will go stay at a critical time for the nation. The capital town and economic hub is cautious to adhere to its Zero-COVID coverage ahead of the Communist Party National Congress later this yr, when President Xi Jinping is predicted to protected an unparalleled 3rd expression.

Beijing commenced easing COVID-19-related constraints in June, but taken care of common testing each and every 3 days for individuals to enter community venues.

Prada might be the only luxury model to host a bodily runway demonstrate in China this calendar year. So significantly, no luxurious brand names have hosted a bodily fashion show in the country, and in accordance to area PR agencies, none have revealed plans to host offline screening activities or significant runway reveals in China for the relaxation of the year.

Most effective of WWD

Signal up for WWD’s Publication. For the most up-to-date news, follow us on Twitter, Facebook, and Instagram.

Simply click below to go through the complete report.