Fashion icon Iris Apfel celebrates 100th birthday with H&M collaboration

Iris Apfel continues to prove that age is but a number as she marked her 100th birthday in serious style by announcing a new collection with H&M.

The fashion queen recently celebrated her centenary and she had announced a number of fashion collaborations including a collection of statement eyewear with the label Zenni.

The American self-made businesswoman has one of the 50 best-dressed women in the world so we can only expect glorious things from the new collab.

The news was announced with a series of behind-the-scenes images which showed the 100-year-old fashionista modelling pieces of the collection which included a vivid blue suit with a plant print and a joyful yellow ruffled jacket.

The collection will pay homage to the businesswoman’s fearless and fabulous style and will comprise of eclectic dresses, clothing and loud accessories, the retailer notes.

Shoppers can expect everything playful pieces in rich with vibrant colours with vivid prints a go-go and opulent fabrics to wrap up in.

‘With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style,’ says Ann-Sofie Johansson, creative adviser at H&M.

‘She shows that style is ageless and keep encouraging people to show who they are with fashion — and to have fun at the same time.’

Speaking about her collaboration with the Swedish behemoth, the style icon said: ‘Style is not about spending a lot of money. It’s not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude.’

We expect there will be queues lining the streets when the collection drops at the beginning of 2022.

From the dreamiest collection with Irish designer Simone Rocha to a highly stylish homeware collection with Diane von Furstenberg, the high street retailer has produced many coveted collections through the years, but could this be the most iconic yet? Could well be!