Dubai-Based Amato To Open Arab Men’s Fashion Week

a group of men standing next to a man: Dubai-Based Amato To Open Arab Men’s Fashion Week

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Dubai-Based Amato To Open Arab Men’s Fashion Week

The second edition of Arab Men’s Fashion Week kicks off today, Monday, June 28, with a digital presentation from Dubai-based couture label Amato at 8 PM UAE time.

In a black-and-white fashion film titled “Genesis” shot by Dubai Filmmaker Monte, Furne One, the brand’s Filipino designer, will reveal his latest collection in the form of a full length

Names such as Indian model Asim Riaz and up-and-coming Polish model Daniel Dejne star in the film.

“I am extremely happy and blessed to be working with fashion legend Furne Amato and celebrity producer Josh Yugen for this monumental project in my career,” said Riaz, who is known for his participation in Indian reality television show “Bigg Boss.”

“This film is about a new beginning, changing the norms and challenging the future,” One said in a released statement. “I believe that designers are born not just to adapt but to create. Amato’s ‘Genesis’ is a canvas of hope, waiting for the sun to shine and the colors of nature to touch life. It is not just about the dresses but the intense feelings that heralds with it – because the collection changes but the emotion lingers.”

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