Women clothes getting more inclusive with launch

Old Navy is redefining the sizes of its women’s clothes to make them more inclusive. 

The retailer announced the Aug. 20 launch of “BODEQUALITY” Wednesday and said it will be “the first value retailer to offer sizes 0-30 and XS-4X for all women’s styles” with no price difference. 

“We saw an opportunity to meaningfully change the women’s shopping experience by making it more inclusive regardless of size,” Old Navy president and CEO Nancy Green said in a statement. “BODEQUALITY is not a one-time campaign, but a full transformation of our business in service to our customers based on years of working closely with them to research their needs.”

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