In the Los Angeles loft headquarters of 2.4.1 Cosmetics, gray walls give way to a calming and warm ambiance, with flowers and flickering candles framing the space. The founders’ own quote, “Don’t let the eyeliner fool you” sits on a wall. It’s a nod to one of their first products: a rich black eyeliner named “Wing It,” that caters to cat eye lovers.
The company’s aura is a reflection of its leaders, twin sister Eritrean political refugees Feven and Helena Yohannes. The two are on a quest to instill confidence, kindness, and integrity in women with their beauty brand, as they say, “one eyeliner at a time.”
2.4.1 Cosmetics is a clean and classic collection of cruelty-free, paraben-free, hypoallergenic, non-comedogenic, and fragrance-free lipsticks and lip glosses, eyeshadows, and liquid and gel eyeliners, each with a name that has special meaning.
“We were really intentional about naming the products,” Feven