Trusting reviews on Amazon has been a tricky thing since the early days of online shopping.
When it comes down to two similar items in our cart, most of us will turn to what other Amazon shoppers think of the products. But we are all aware that reviews are not always trustworthy.
Some reviews are fakes, and others are paid-for. Even reviews from “verified purchasers” are sometimes from people who are paid to not only buy the product from Amazon but leave a positive review.
In an attempt to offer more helpful reviews from trusted reviewers, Amazon launched “Vine Voices” several years ago. It is a program where customers receive products for free in exchange for well-written and helpful reviews.
Some Vine Voice reviewers have written about thousands of products they’ve received from Amazon. Those reviews are clearly labeled as “vine customers review of free product”. Amazon is