For pre-fall 2021, Adeam’s Hanako Maeda drew inspiration from her childhood memories spent at her family’s summer home in Kawaguchiko, a countryside escape near Japan’s Mount Fuji. “I wanted to focus on the more calm and serene aspect of summertime,” she explained of the easy, comforting vibe. Using shades of pastels that mimicked cherry blossoms, Maeda leaned into a “loose fullness” with empire waist dresses and flowing wrap skirts.
The main print was an interpretation of Japan’s other native flower: hydrangeas, which bloomed over a trio of dresses. Maeda used a linen-like fabric that is both wrinkle-resistant and machine washable, making the Adeam woman’s day to day just a little easier come 2021.
In this moment of waist-up dressing, elevated shoulders were a relevant highlight. The square-neck babydoll dresses felt put together for a Zoom call with colleagues, but could also be thrown over a swimsuit by the pool. Versatility