While a slew of social constructs ranging from familial reasons, early marriage to a perennial aversion to girls’ education contribute to gender inequality, a lack of support, infrastructure and opportunity make it hard for women to enter the formal workforce.
As a result, women’s representation in entrepreneurship is dismal. However, investors are gradually realising the potential of investing in women-led start-ups for various reasons, including their operational efficiency and the large market opportunity which women understand better.
“It makes business sense to invest in women,” says Naiyya Saggi, Founder of online parenting platform BabyChakra. “The opportunity lies with women because they are the next wave of consumers. Also, it makes all the more sense to invest in women who are solving for women, because they understand the consumer journey better. Therefore, you need creators of