The world of beauty is vast. You’d think that with the countless items that make up the massive market, everyone would feel represented by the offerings. Unfortunately, that hasn’t always been the case—for decades, deeper skin tones were downright ignored. Few products were created with dark skin tones in mind, and many brands mistakenly thought one “deep” foundation shade was enough. Walking through the beauty aisle was an isolating experience.
Thankfully, progress has been made, and more and more products are being created for people of color, by people of color. Black-owned beauty brands aren’t asking for a seat at the table, they’re making one.
What I love most about supporting F.U.B.U (“for us, by us,” which also happens to be the name of one of my all-time favorite songs by Solange) brands is that their intentions are always pure: serving the underserved. In a