brands

Pinterest to launch new ad features for brands to promote products and ideas

Online shopping is in boom these days and with every social media platform introducing new exciting and enhanced features in this domain, Pinterest is also trying to step up its game.

With that being said, the social media platform will soon be rolling out new ad features for the brands to promote their products and ideas to users on Pinterest, the company announced. The launch marks the company’s latest initiative to grow online shopping and advertising on its platform.

Pinterest said that brands can now upload their product catalogues and the platform will automatically pull items into a slideshow advertisement. These slideshows will be tailored to users based on their interests.

 

Julie Towns, global head of ads product marketing at Pinterest, said that the feature will make it easier for advertisers to have video ads, which can be time-consuming to produce, adding that “we want to drive that attention-grabbing aspect

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Dollhouse Cosmetics CEO Chyna Russell On Helping Woman Of Color Build Six-Figure Beauty Brands

The global beauty industry is almost a half trillion-dollar business.

But for Black beauty consumers, finding the right foundation shade can feel rather taxing for companies that don’t realize that Black people’s skin comes in a variety of hues. It’s evident that the beauty industry still has far to go when it comes to inclusivity and diverse representation in the Black community.

For Chyna Russell, that call to action has become her life’s mission. The Dollhouse Cosmetics founder is committed to empowering women of color to create their own beauty businesses.

BLACK ENTERPRISE caught up with Russell who shares how she turned her passion for inclusion into a successful empire and gives advice on getting ahead of the competition in the beauty industry.

BE: What was the “Aha Moment” that led to the idea for your current company Dollhouse Cosmetics? Can you share that story with us?

RUSSELL: My aha

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Georgian Fashion Foundation Launches Prize for Emerging Brands

Sofia Tchkonia, founder of Mercedes-Benz Fashion Week Tbilisi and now also the force behind the Georgian Fashion Foundation and its GFF Prize. Georgian Fashion Foundation

The Georgian Fashion Foundation is the latest brainchild of Mercedes-Benz Fashion Week Tbilisi founder and creative director, Sofia Tchkonia. It aims to help creatives struggling under the financial strain caused by the pandemic, and its first major initiative will be the GFF Prize.

Applications for the prize, the winners of which will be rewarded with a combination of financial grants for collection production, PR support and showroom participation in either Paris or Milan, are open until September 15 to fashion brands of all nationalities, with at least three years experience, existing branding and visual aesthetics, working in the fields of womenswear, women’s accessories or unisex design.

“The idea is to support emerging designers and brands. To strengthen and support fashion industry and its players,” Tchkonia

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The Hottest Brands to Watch

Sustainability was the word of the day at this year’s Copenhagen Fashion Week for the spring 2022 season. The Danish capital’s newly implemented rule states that all brands participating in shows must be at least 60 percent sustainable to be included. And everything Danes do—from the beauty products they put on their impossibly fresh faces to the overcoats they wear in case of a quick rainstorm to the Teslas they drive—stems from a sustainable or eco-conscious mindset.

Not only are Copenhagen residents ahead of the curve sustainability-wise, they also have one of the most gender-fluid and diverse fashion weeks. During a whirlwind three days, most of the collections I saw were entirely unisex. Some brands showed love for women’s bodies by having pregnant women walk in their shows, which I appreciated. Curiously enough, instead of the candy-colored street style seen on editors and influencers, the runway looks tended to be

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