Pinterest to launch new ad features for brands to promote products and ideas

Online shopping is in boom these days and with every social media platform introducing new exciting and enhanced features in this domain, Pinterest is also trying to step up its game.

With that being said, the social media platform will soon be rolling out new ad features for the brands to promote their products and ideas to users on Pinterest, the company announced. The launch marks the company’s latest initiative to grow online shopping and advertising on its platform.

Pinterest said that brands can now upload their product catalogues and the platform will automatically pull items into a slideshow advertisement. These slideshows will be tailored to users based on their interests.

Julie Towns, global head of ads product marketing at Pinterest, said that the feature will make it easier for advertisers to have video ads, which can be time-consuming to produce, adding that “we want to drive that attention-grabbing aspect that video has”.

Meanwhile, Pinterest’s chief revenue officer, Jon Kaplan said, “Even as other tech giants enter e-commerce, Pinterest’s advantage is users come to the app with a shopping mindset and to “plan their future”.

The online platform is also launching a new feature called “merchant details”, allowing brands to showcase their values on their profile. The brands can display values like “responsibly sourced” and “inclusive.”

Furthermore, brands can also highlight communities that they are a part of, such as “Women-owned” and “Black-owned.”