New President of Fashion Style Named for Ugg and Koolaburra

Deckers Brand names, which tends to make Ugg boots and Koolaburra sandals, lately named Anne Spangenberg the brands’ new president of manner way of life.

She succeeds Andrea O’Donnell, who remaining very last September.

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Spangenberg previously was the worldwide vice president of merchandising at Nike Inc. She will be focusing on merchandise diversification, purchaser adoption and franchise evolution. She will also serve on the executive leadership group, reporting to Dave Powers, the main government officer and president of Deckers Brands, dependent outside of Santa Barbara, California.

“Anne is a verified business chief who has played a significant role in building and transforming merchandising capabilities throughout types, channels and markets,” Powers reported. “Importantly, she delivers to Deckers an innate knowing of the consumer and the ability to effectively apply tactic in alignment with the most recent fashion and way of living developments.”

Spangenberg reported she was thrilled to be a part of the staff, “With major option forward for Ugg, I look ahead to driving this now immensely prosperous organization toward its up coming amount of progress,” she said in a statement. “The brand’s one of a kind mixture of solid consumer need, a loyal and growing buyer foundation, and the capacity to innovate both new and current franchises presents me confidence in our ability to additional elevate Ugg via disciplined and strategic world wide marketplace administration while creating on fascinating concentrations of worldwide model heat.”

Deckers Models has a number of labels in its portfolio. It is acknowledged for its Hoka operating shoes, Sanuk relaxed footwear and its Teva sandals. But Ugg is the manufacturer that generates the most significant share of the company’s annual $3.15 billion in income.

Last yr, Deckers was hit with massive shipping expenses that had been $100 million around regular, in accordance to earnings results shared with analysts.

Price hikes at Hoka and Ugg are prepared this yr to mitigate the outcome of higher shipping fees. Deckers reported it prepared to use air freight this yr for most of the Hoka brand name to fill in manufacturing gaps because of to manufacturing unit disruptions.

By model, Ugg net gross sales previous 12 months rose 24.7 percent to $374.6 million, even though Hoka elevated 59.7 % to $283.5 million. Deckers’ Teva model noticed web gross sales drop 8.8 p.c to $54.8 million, even though Sanuk profits dipped 1.7 percent to $11.9 million. Other brand names, generally Koolaburra, observed web income boost 2.4 per cent to $11.2 million.


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