Apple Inc. plans to test a hybrid in-store and work-from-home arrangement for retail employees, acknowledging that consumers may continue to prefer online shopping even as the pandemic eases, people with knowledge of the matter told Bloomberg News.
The Cupertino, California-based technology giant will begin a pilot program later this year dubbed “Retail Flex” with a small number of store employees. The arrangement will allow employees to work some weeks at their retail store location and other weeks remotely. From home, workers will handle online sales, customer service and technical support, said the people, who asked not to be identified discussing company policies.
Creating such a program is an acknowledgment that the trend of greater online shopping accelerated by Covid-19 may continue despite economic re-openings and vaccine availability in many parts of the world. Workers will move between their store and remote roles depending on demand in stores versus online shopping